Coca-Cola Announces a Holiday Promotion offers and Adds NaviLens Codes to Multi-Packs2 min read
Coca-Cola Europacific Partners (CCEP) is kicking off its annual Coca-Cola Christmas countdown this month with the introduction of a new on-pack promotion to assist with the cost of memorable festive moments.
Prizes for Coca-Cola Zero Sugar and Coca-Cola Original Taste include £200 coupons for Christmas feasts as well as thousands of seasonal gifts. Coca-annual Cola’s classic Christmas marketing campaign lends support.
From mid-November, festive-themed sharing packs of Coca-Cola Original Taste, Coca-Cola Zero Sugar, and, for the first time, Coca-Cola Zero Sugar Cherry will be available, featuring the renowned Sundblom Santa Claus.
From the 21st of November, shoppers may scan QR codes on-pack for a chance to win pre-loaded £200 ‘Festive Feast’ gift cards from Love2Shop, which are accepted by supermarkets, food aggregators, restaurant chains, and other retailers.
The sale will be available on big PET bottles (1.25lt, 1.75lt, and 2lt) as well as multi-packs of cans.
In the meanwhile, Coca-Cola’s Christmas can multi-packs (24 & 30) will contain NaviLens codes on the cardboard outters for the first time, allowing partially sighted customers who have difficulties navigating traditional signage to find their desired products. Shoppers who are partially sighted will be able to scan the codes with their phone camera, and the information they require will be contextualized in the NaviLens app. They do not need to know the exact location of the codes because they can be detected at wide angles, from distances of up to four meters, and when unfocused.
“Coca-Cola has been bringing people together at Christmas for more than 130 years, and this year is no different,” said Martin Attock, vice president of commercial development at CCEP GB. We want to help buyers focus on having beautiful moments with friends and family this Christmas by giving them a little something to invest towards a special meal.”
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